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Filled with Gold Nuggets
There are two ways to read this book. 1. To confirm what you already know. Risky. You'll miss out on the impact of the many gold nuggets inside. 2. To use as a checklist. Ask yourself: Am I REALLY including all of this, step by step, in my presentation? I have been studying and coaching people for 10+ years on the topic... and loved the approach and insights I found Dexter and Alex Moscow bring to your awareness in their book. You WILL have powerful presentations when you apply each of the P.E.R.F.E.C.T. steps. Another win: it is a quick to-the-point read. Keept it handy and verify you applied each step in your next Persuasive Presentation.
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