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The Little Red Book of Dexter's QVC Selling Secrets




Genres: Advice & How-To


Reg: $5.00

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Book Type:Digital

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In this eBook, you will discover the frameworks and processes I used to sell a myriad of products on QVC The Shopping Channel. For 16 years I was retained on a freelance basis as QVC the Shopping Channel’s chief guest trainer coaching individuals on how to sell their products to an invisible audience. I also appeared live, presenting, and selling £millions worth of products for major brands. My work as a business coach has enabled those working with me and attending my presentations and sales courses to gain heightened communication abilities, new insights, and increased confidence in ‘selling’, themselves and their business proposition. My experience working with the professions, in retail, on TV and in major corporates has led me to write my book Stand Up and Sell which seeks to help individuals become more persuasive and influential. As a professional speaker, I offer direction to those who present their products or services to an audience of 1 or many ensuring they gain the buy in they desire. I will illustrate. THE MOSCOW METHOD The M.O.S.C.O.W. Method is designed to help you conquer your public speaking fears and empower you to engage at the highest level. It will ensure that your presentation flows and is relevant to your audience. It is the culmination of over three decades of investigation, analysis and personal insight into the mysteries of personal persuasion and covers the six key areas to create a compelling presentation


M – Mind Set Before you influence and persuade others, be convinced yourself. When asked to make a presentation, pitch or speech is your first reaction to duck the opportunity because you fear making a fool of yourself? Let’s get the butterflies flying in formation. My advice if you are worried about the presentation, amongst other techniques, is to ask yourself “What is the worst that can possibly happen?” Think of a price you can pay for worry in terms of your health, and guess what? The audience is coming to hear what you have to say and learn something. It’s not about you. What makes the mindset different is not only about the confidence but also more than this. When you realize that it is never about you — it is about them (your audience). That mind shift sets you to become a contributing speaker. O – Objective A good presentation entertains – A great presentation moves others to action. It is not enough to know what we want to achieve out of the presentation, pitch, or proposal. We will only tell half the story if we do not have a mutual purpose. Your audience is here to learn about your experiences and the “secrets” from you and you get the chance to enrich their lives. What are these secrets? The objective of your presentation is to make the other person happy about doing the thing you suggest.

Book Details

Book Type: Digital

Edition: 1


Language: English (United Kingdom)

Interior: BW

Keywords: , , ,


Yes, my name really is Dexter Moscow! I know it sounds like a made-up pseudonym constructed so that it fits in with the business presentations framework I’ve developed over my career and that I now offer in my books, but it really is the name that’s on my birth certificate. You could argue that Dexter Moscow would also be a good stage name and although I’ve yet to realise my childhood dream to appear as a leading man on the silver screen, a considerable amount of my practical selling experience comes from my many years appearing in front of the camera on QVC The Shopping Channel selling £millions of products for major technology companies and other notable retailers. This has formed the basis for the methodology that I have detailed in my book Stand Up and Sell. In addition to my onscreen appearances, for 16 years I worked behind the camera as their Chief Guest Trainer coaching and training guest presenters and celebrities to excel at the art of ‘selling on telly’. In effect selling to an invisible audience. This experience of, how to create a compelling selling propositions, informs my approach to sales coaching and communication in the corporate arena. I came to realise that the processes and frameworks I used when coaching others how to sell on TV are the same when we are seeking to influence and persuade our colleges, clients and customers.

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