Le nouvel horizon de la transformation digitale: 9 piliers pour développer une stratégie Data Driven

How to ensure the success of the digital and data transformation? How to think and act like Tesla or Amazon? Too many companies have still failed in their technological projects, because they do not pivot their organization towards a culture anchored in everyday life. They graft new and powerful systems onto an old culture and then wonder why they don't profit from their investments. By analyzing the conditions and stages of success, but also the sources of failure, this book offers a grid of actions to transform organizations systemically and extract from technology, data and artificial intelligence all the promise of value.

Writed by Nouamane Cherkaoui, Pejman Gohari & Jean Barrère (Dunod, 2022)