Stand Up and Sell

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Paperback: $14.99

Audiobook: $7.99

Book Type: Print & Digital

Description

In this book you'll discover how to effectively use the 4 key elements below that will enhance your presentations to a live or audience or on Zoom. To present it with relevance and knowledge and to structure it to gain maximum engagement and buy-in for your product services or for your self. 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 to present to an audience with relevance and knowledge. 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 your presentation to gain maximum engagement and buy-in. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 that will captivate, build credibility and establish trust. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 it with poise, assurance and impact My passion is to help people maximise their precious time in pitching and presenting situations. To stand out from the crowd and clearly articulate their proposition and inspire others to buy what they're `selling'. It's not enough to be technically brilliant at what you do, now you have to be a Master Communicator. If the fear of making a fool of yourself prevents you from presenting to your executive, colleagues or potential customers, you're missing a golden opportunity. Stand Up and Sell takes you through business winning processes that I have used to sell £millions worth of products on QVC The Shopping Channel and taught others to do the same. Pitching or presenting using PowerPoint and ‘look books’ are boring and yesterday’s technology. The internet has radically changed how we buy and access information and make decisions. You need to find a new, more consultative approach; a process that enables you to find out what your prospects’ real needs are. Today’s reality is that it is no longer enough for you to be technically brilliant at what you do. You need to be able to present yourself as dynamic, engaging and genuinely interested in how to resolve other people’s problems. You need to maximise your time and effort in front of your prospects who are, in reality, suspects. They are suspicious of you until you have developed a position of trust, and they feel that you fully understand their situation. You need to find new ways of conveying information, rather than relying on emails, your website or direct mail. You need to be persuasive, powerful, a thought leader in your sector, a perceived expert in your field and, even more importantly, you need to enlighten, entertain and enthral, knowing which ‘hot spots’ to hit. In short, you need to create a platform to win more business. The key to your personal and financial success is in your ability to positively influence others to be delighted to take

Excerpt

𝙍𝙀𝘼𝙇𝙄𝙏𝙔 𝘾𝙃𝙀𝘾𝙆 – 𝙋𝙀𝙊𝙋𝙇𝙀 𝙃𝘼𝙏𝙀 𝘽𝙀𝙄𝙉𝙂 𝙎𝙊𝙇𝘿 𝙏𝙊 In today’s highly competitive world it is becoming increasingly difficult to get your voice heard over the noise generated by your competitors. How do you differentiate your proposition, product or service to that of your competitors? Is there really such as thing as a unique selling point? I believe not. The only true differentiation is you. Unlike in America, where being a sales person is a noble profession, in the UK we regard sales people with mistrust and suspicion. Look at TV programmes like ‘Fake Britain; they constantly warn us about fraudsters and counterfeiters who promise much and deliver second rate goods and services. There is an old adage that states ‘if it looks too good to be true, then it probably is’. Which poses a question; how do you prevent yourself becoming invisible amongst the torrent of information being fed to consumers and your target market? Mobile phones, YouTube, Facebook, Twitter, LinkedIn and a myriad of other media outlets are the main source of the public’s information and you need to be a part of that. Online sales have gone through the roof, because internet consumers are more clued-up, more informed and more discerning than at any other time in the history of selling. It is a tough market out there; generating new leads is tough, getting in front of prospects is tough, ‘selling’ to them once you are in front of them is tough. Your competition is, in the main, saying the same thing as you are. There are never enough hours in the day for you to complete your tasks, so how do you expect your prospects to have time to read your emails, scan your marketing materials, listen to your podcasts or view your YouTube clips? You need to find another way. If you’re anything like me, you are fed up with being pitched to at networking events, angry at being harassed by cold calls or aggravated by sales people assuming they know what is best for you. So, if you feel like that, what do you think your prospects, clients and colleagues feel? The old sales methods of pre-empted closes, aggression and pushiness and never answering questions directly don’t work anymore. You need to find new ways of conveying information, rather than relying on emails, your website or direct mail. You need to be persuasive, powerful, a thought leader in your sector, a perceived expert in your field and, even more importantly, you need to enlighten, entertain and enthral, knowing which ‘hot spots’ to hit. In short, you need to create a platform to win more business.

Book Details

Book Type: Print & Digital

ISBN-13: 9781912635290

Edition: 2

Publisher: Filament Publishing

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Language: English

Pages: 182

Interior: BW

Keywords: , , , ,

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About The Author

Yes, my name really is Dexter Moscow! I know it sounds like a made-up pseudonym constructed so that it fits in with the business presentations framework I’ve developed over my career and that I now offer in my books, but it really is the name that’s on my birth certificate. You could argue that Dexter Moscow would also be a good stage name and although I’ve yet to realise my childhood dream to appear as a leading man on the silver screen, a considerable amount of my practical selling experience comes from my many years appearing in front of the camera on QVC The Shopping Channel selling £millions of products for major technology companies and other notable retailers. This has formed the basis for the methodology that I have detailed in my book Stand Up and Sell. In addition to my onscreen appearances, for 16 years I worked behind the camera as their Chief Guest Trainer coaching and training guest presenters and celebrities to excel at the art of ‘selling on telly’. In effect selling to an invisible audience. This experience of, how to create a compelling selling propositions, informs my approach to sales coaching and communication in the corporate arena. I came to realise that the processes and frameworks I used when coaching others how to sell on TV are the same when we are seeking to influence and persuade our colleges, clients and customers.

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