“𝐘𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐠𝐞𝐭 𝐚 𝐬𝐞𝐜𝐨𝐧𝐝 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚 𝐟𝐢𝐫𝐬𝐭 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧”.
Who first said this? It is open to debate. Was it Will Rogers, a film star cowboy of the thirties, or Oscar Wilde?
Regardless of who said it, it is an incontrovertible truth. The first impression is the one that lasts.
It is essential therefore that we get it right from the beginning.
I am delighted to present to you a flexible framework that, for the last 17 years, has enabled me to create selling presentations of power and impact on QVC The Shopping Channel and in the corporate arena.
This tried and tested formula I use to coach others for presentations in the boardroom, in front of an audience, in a business pitch, indeed, in any situation where you need to influence and motivate those listening.
In today’s sound bite society, we need to do more than just present the facts. We need to engage, enrol, impress and retain our audience’s interest.
Don’t just inform your ‘audience’ - Move them to take action
Successful influencing
Excerpt
𝙒𝙃𝘼𝙏 𝙃𝘼𝙑𝙀 𝙔𝙊𝙐 𝙂𝙊𝙏 𝙔𝙊𝙐𝙍𝙎𝙀𝙇𝙁 𝙄𝙉𝙏𝙊?
In this challenging economic environment, speaking at conferences and seminars offers an unrivalled opportunity to stand out from the crowd and attract more clients to your business.
Where else do you get the chance to talk to a room full of prospects?
However, although packed full of potential, these opportunities don’t always deliver. We’ve found that many people are disappointed by the results of their talks, returning to their office with little to show for the time, money and effort they’ve put into preparing for the event.
Many more shun these opportunities altogether, even when they know they are vital. They fear taking a speaker slot because they’re not sure they have anything of value to share.
If that sounds familiar, this book is here to help.
The framework you have in your hands is the result of over 4 decades of treading the boards, acting in movies, presenting on QVC – The Shopping Channel, creating prospect getting presentations and training people in the art of influence and persuasion.
It’s been used to successfully sell products to TV audiences, gain buy-in from internal teams and turn conference attendees into prospects.
Funny thing, even though these keys are responsible for helping to sell £millions worth of products, we wouldn’t consider ourselves to be elite salespeople. The success we’ve helped create is not the result of hours of sales training, although we’ve been through our fair share, but from the realisation of one simple truth:
To get an audience to buy what you’re selling, they must first buy into you.
Influence and Persuasion Skills
dexter@audiencedynamics.com
Let’s face it, as markets become more commoditised and buyers savvier, it’s getting harder to sell features, benefits and solutions. What buyers really want is the certainty that they’re choosing the right people for the job.
Consequently this special report doesn’t teach you how to sell your stuff more effectively. Instead you’ll find a framework for establishing yourself as THE person to do business with.
And while you can certainly use this tried and tested formula for boardroom presentations, business pitches or indeed, any situation where you need to influence and motivate those listening, we have, on this occasion tailored the framework for your talks at conferences, networking events and seminars.
The P.E.R.F.E.C.T Framework
What follows is a 7 point framework for building the authority, credibility and trust needed to win an audience over and start building towards more sales.
There are two ways to read this book. 1. To confirm what you already know. Risky. You'll miss out on the impact of the many gold nuggets inside. 2. To use as a checklist. Ask yourself: Am I REALLY including all of this, step by step, in my presentation? I have been studying and coaching people for 10+ years on the topic... and loved the approach and insights I found Dexter and Alex Moscow bring to your awareness in their book. You WILL have powerful presentations when you apply each of the...
